Hey there.
I know it has been a while since I posted here, which is bad, but o well. I added my "Curiouser and Curiouser" grad film treatment to the "Other Writing" page. Check it out!
I plan on doing a post reviewing and comparing two new shows, "Once Upon a Time" from ABC and "Grimm" from NBC this week. I just have to watch the second episode from OUaT before I do it.
Chau.
Monday, October 31, 2011
Wednesday, October 19, 2011
In Continuation...
Today I visited one of my favorite websites, PR Daily.com only to by greeted by a completely relevant article. It is titled "The Worst TV Commercials in America." The subjected commercials and their catagories are as follows:
Absolute Worst Ad In America
Luvs — Poop There it Is
Most Grating Performance By a Human
AT&T Flash Mob Dancer (sidenote: I actually LOVE this commercial. It may not make me want to join AT&T, but it does entertain me)
Most Irritating Animated Actor
CarFax Car Fox
Worst Abuse of an Existing Song
Old Navy “Sister Christian”
Original Jingle That Should Be Junked
Arby’s “Good Mood Food”
Trend That Needs To Stop Being A Trend
Men Barely Tolerating Their Wives & Girlfriends: McDonald’s and Klondike
To view the commercials (and the entire list) check out the article!
Absolute Worst Ad In America
Luvs — Poop There it Is
Most Grating Performance By a Human
AT&T Flash Mob Dancer (sidenote: I actually LOVE this commercial. It may not make me want to join AT&T, but it does entertain me)
Most Irritating Animated Actor
CarFax Car Fox
Worst Abuse of an Existing Song
Old Navy “Sister Christian”
Original Jingle That Should Be Junked
Arby’s “Good Mood Food”
Trend That Needs To Stop Being A Trend
Men Barely Tolerating Their Wives & Girlfriends: McDonald’s and Klondike
To view the commercials (and the entire list) check out the article!
Tuesday, October 18, 2011
Well Written Ads
My assignment for this week was to find an ad that I believed was well-written and to then analyze it using Monroe's Motivated Sequence, a persuasive speaking technique that has five steps.
1. Attention - grab their attention
2. Need - define a need
3. Satisfaction - supply a way to satisfy that need
4. Visualization - make them see how your suggested form of satisfaction will satisfy their need
5. Action - propose action so that they will satisfy their need
I chose the commercial embedded above, the Haagen-Dazs Ice Cream "Ode to Flavor" commercial that premiered in 2010. I liked this commercial upon first view because of the rich colors and the poem (which is recited in a soothing, masculine voice). Here is how it stacks up next to Monroe's Sequence.
1. Attention - The colors, images, and soft music grab your attention (at least they grabbed my attention) by attempting to transport you to a place that is much wilder and more mysterious than your own.
2. Need - They tell you that you need to get back to a more simpler and authentic way of life. The poem calls out to you, saying all these things about how they can relate to you because you are searching for some sort of simplified existence.
3. Satisfaction - They say to eat their ice cream; it is a start down the path of a more natural and pure existence.
4. Visualization - To convince you of this, they show their ingredients in their natural habitats and at their most natual forms.
5. Action - The Haagen-Dazs logo is presented at the end of the poem/commercial along with the line "From we who believe; we know just how you feel," in a sort of subtle call to action. They are saying "we understand what your soul is searching for, eat our ice cream and you will be a little closer to finding it."
So yeah. That is how I feel the "Ode to Flavor" fits the persuasive criteria set up by Monroe's Motivational Sequence. I have posted two commercials in the past that I believed were poorly written. I still think they are, but that is just a personal thing. Obviously someone thought they were clever.
I however, am a great lover of Haagen-Dazs, and this commercial just convinces me to enjoy it more often.
Wednesday, October 12, 2011
Curiouser and Curiouser part 2
So yesterday I posted on this blog from my beloved Dell, the laptop that I got from my parents as a graduation gift. Today I write to you from a brand new Asus, which, while nice because it is new, will take some getting used to.
How did this come to pass, you may ask yourself, since last night at 11 p.m. Well here is the story. It really isn't much of one, but it was most of my day today.
So last night I turned off my computer and it made a strange wurring sound when I shut it down, but it is 4 years old, so I didn't think much of it. This morning I went to turn it on, only to find that it would not start up. I was slightly concerned, but figured it had just overheated and needed to rest (this had happened before) so I left it and told myself I would try to start it up again after my class was done at 2:30.
Between work and my class, I called my dad just to let him know that if my computer didn't start when I got hom that I was going to bring it to Geek Squad at Best Buy to have it looked at, since, well, I'm a 21 year old college student and my whole life is on my laptop and it makes my world go 'round (especially since I haven't broken down and gotten a smartphone yet).
When I returned to my apartment and poor Dell still refused to turn on, I began to have a minor panic attack. My "Curiouser and Curiouser" treatment was due before my 6 p.m. class tonight. It was saved on Dell. So I packed her up and left my apartment with due haste. I felt like I was rushing a beloved family member to a hospital. I sort of was.
I arrived at the Best Buy in Racine and scurried up to the Geek Squad counter, only to be told by the worker that my computer was more or less donezo. It was four years old, which in computer time is ancient, and the motherboard/processor were fried. It would have to be sent away to be fixed (which would take who knows how long) and it would cost about $400. Essentially, he said, it would make more sense to get a new one than fix the old that would probably have to be replaced in a year anyway simply because it is an electronic device and they don't last forever.
My panic grew. My life was on that computer. All of my pictures from the last four yesrs of my life (including the 2000 that I took during my semseter abroad), all of the music I had ever downloaded, all of my ebooks, and my word documents were on that computer.
And then he told me the most beautiful thing in the world; that they can transfer the memory from my old computer to my new one.
And although I was still sad to say goodbye to such a loyal, dependable(ish) friend, I felt an immense relief that I was not going to more or less lose the last four years of my life.
So I picked out this new Asus, and left my old one there to have the contents transfered to my external hard drive with the intention of returning to Best Buy the next day to have the memory transfered directly to my new laptop. It would be as though nothing had changed.
Then I walked into my apartment and realized that it was 4:45 p.m. My class started in an hour and 15 minutes. And I had no word processor. It was a major make it work moment.
I started up my computer and started to set it up, which, with these wonderful new computers, only takes about ten minutes.
4:55 p.m. - I start the download for my Microsoft Office package. The download will take about an hour, it tells me. So I do the only thing I can think of - open Notepad and start to write.
It was the fastest 2 1/2 page creative writing paper that I have ever written in my life. Talk about a cure to writer's block.
5:50 - My MSO is done downloading. I open up word, register it in record time, copy and past my paper from notepad into Word and finish it.
5:52 - I email the paper to my professor.
5:55 - I leave for class.
6:00 - I walk into the classroom.
Perfection. Right on time.
of course my professor was 25 minutes late, so the drama was sort of ruined. But it was still a rush.
And that is how "Curiouser and Curiouser" finally got written. When I get my comments back from my professor and have it edited, I will probably post it under "Other Writing" - which is sadly bare as of now - so that you can see what I labored over so stressfully.
Next time I might actually post something that has to do with media. But I think that this story is a good one for people to hear becasue it teaches a lesson. It is up to you to figure it out though ;)
How did this come to pass, you may ask yourself, since last night at 11 p.m. Well here is the story. It really isn't much of one, but it was most of my day today.
So last night I turned off my computer and it made a strange wurring sound when I shut it down, but it is 4 years old, so I didn't think much of it. This morning I went to turn it on, only to find that it would not start up. I was slightly concerned, but figured it had just overheated and needed to rest (this had happened before) so I left it and told myself I would try to start it up again after my class was done at 2:30.
Between work and my class, I called my dad just to let him know that if my computer didn't start when I got hom that I was going to bring it to Geek Squad at Best Buy to have it looked at, since, well, I'm a 21 year old college student and my whole life is on my laptop and it makes my world go 'round (especially since I haven't broken down and gotten a smartphone yet).
When I returned to my apartment and poor Dell still refused to turn on, I began to have a minor panic attack. My "Curiouser and Curiouser" treatment was due before my 6 p.m. class tonight. It was saved on Dell. So I packed her up and left my apartment with due haste. I felt like I was rushing a beloved family member to a hospital. I sort of was.
I arrived at the Best Buy in Racine and scurried up to the Geek Squad counter, only to be told by the worker that my computer was more or less donezo. It was four years old, which in computer time is ancient, and the motherboard/processor were fried. It would have to be sent away to be fixed (which would take who knows how long) and it would cost about $400. Essentially, he said, it would make more sense to get a new one than fix the old that would probably have to be replaced in a year anyway simply because it is an electronic device and they don't last forever.
My panic grew. My life was on that computer. All of my pictures from the last four yesrs of my life (including the 2000 that I took during my semseter abroad), all of the music I had ever downloaded, all of my ebooks, and my word documents were on that computer.
And then he told me the most beautiful thing in the world; that they can transfer the memory from my old computer to my new one.
And although I was still sad to say goodbye to such a loyal, dependable(ish) friend, I felt an immense relief that I was not going to more or less lose the last four years of my life.
So I picked out this new Asus, and left my old one there to have the contents transfered to my external hard drive with the intention of returning to Best Buy the next day to have the memory transfered directly to my new laptop. It would be as though nothing had changed.
Then I walked into my apartment and realized that it was 4:45 p.m. My class started in an hour and 15 minutes. And I had no word processor. It was a major make it work moment.
I started up my computer and started to set it up, which, with these wonderful new computers, only takes about ten minutes.
4:55 p.m. - I start the download for my Microsoft Office package. The download will take about an hour, it tells me. So I do the only thing I can think of - open Notepad and start to write.
It was the fastest 2 1/2 page creative writing paper that I have ever written in my life. Talk about a cure to writer's block.
5:50 - My MSO is done downloading. I open up word, register it in record time, copy and past my paper from notepad into Word and finish it.
5:52 - I email the paper to my professor.
5:55 - I leave for class.
6:00 - I walk into the classroom.
Perfection. Right on time.
of course my professor was 25 minutes late, so the drama was sort of ruined. But it was still a rush.
And that is how "Curiouser and Curiouser" finally got written. When I get my comments back from my professor and have it edited, I will probably post it under "Other Writing" - which is sadly bare as of now - so that you can see what I labored over so stressfully.
Next time I might actually post something that has to do with media. But I think that this story is a good one for people to hear becasue it teaches a lesson. It is up to you to figure it out though ;)
Tuesday, October 11, 2011
Curiouser and Curiouser
So my assignment for my Writing for Media class last week was to write a treatment for a possible commencement film for the 2012 graduation ceremony. The idea behind it is to come up with a creative, entertaining storyline which could or could not be based off of an existing piece of media. A lot of kids came to class with good ideas, a play off of a lot of iconic movies. My original idea, I'll admit, was just a requirement filler. I had hit major writer's block in regards to how to focus the idea.
The 2011-12 academic year is a big one for Carthage. It marks 165 years of the College. Our President also announced his retirement this year after 25 years of service to the College. So, with the this year's theme - New Horizons - in mind, I set out to come up with a better idea. One that hits all of the class requirements (get as many faces on screen as possible, make it show as general of an experience as possible, be entertaining, and of course, be possible with our resource constraints), but also can encompass everything that I want to highlight about this year's graduating class. I belong to it, you know.
So I wandered around my apartment thinking to myself "Doors. What piece of iconic media consists of doors." Then it came to me. What randomly chaotic and wonderful book/movie has a room full of magical doors? No. Not Harry Potter.
Alice in Wonderland. Lewis Carroll created a world that pokes fun at our own that is full of wonderful and infamously mad characters. Alice wanders about it, exploring every nook and cranny and sees mirrors of her real life in Wonderland.
So now I have an idea. An idea that I believe could be perfect. If only I could break this writer's block. An idea is no good if you can't put it into words.
The 2011-12 academic year is a big one for Carthage. It marks 165 years of the College. Our President also announced his retirement this year after 25 years of service to the College. So, with the this year's theme - New Horizons - in mind, I set out to come up with a better idea. One that hits all of the class requirements (get as many faces on screen as possible, make it show as general of an experience as possible, be entertaining, and of course, be possible with our resource constraints), but also can encompass everything that I want to highlight about this year's graduating class. I belong to it, you know.
So I wandered around my apartment thinking to myself "Doors. What piece of iconic media consists of doors." Then it came to me. What randomly chaotic and wonderful book/movie has a room full of magical doors? No. Not Harry Potter.
Alice in Wonderland. Lewis Carroll created a world that pokes fun at our own that is full of wonderful and infamously mad characters. Alice wanders about it, exploring every nook and cranny and sees mirrors of her real life in Wonderland.
So now I have an idea. An idea that I believe could be perfect. If only I could break this writer's block. An idea is no good if you can't put it into words.
Thursday, October 6, 2011
Movies that I am looking forward to
In Time starring Justin TImberlake. Looks like it will be this year's Inception (and I'm not just saying that because Cillian Murphy is in it.) I think this comes to theaters sometime at the end of October.
Dark Knight Rises. Because I love everything that has to do with Batman. And because Christopher Nolan has done such a fabulous job giving this character the darkness that he is supposed to have, but in the past has been deprived of on screen. Of course this is only the teaser trailer; the movie doesn't hit theaters until July 1012 or something like that.
For more information on either of these films, search for them at my internet love IMDB.com
Wednesday, October 5, 2011
Commercials I'm Not Fond Of
The above is the 2010 Angel Soft "Honey can you toss me a roll?" commercial. I'm not a big fan. Mainly because I think the man is just lazy and if he realizes that he is out of toilet paper before he has gone to the bathroom, then he perfectly capable of going to get his own new role of toilet paper. Also, it is rather convienent that his wife just happens to be wherever they keep the extra toilet paper everytime he realizes that they are out (or at least these three times). This is just the first segment of Commercials I Don't Like. This one, though, at least makes sense, is humorous, and gets the point across that Angel Soft is the perfect balance between softness and strength (as their motto states).
I also don't like this one:
I mostly dislike this one simply because I don't understand what the elephant has to do with anything. There isn't much set up or premise. I know it is a commercial, but I do not feel motivated to buy this papertowel. Mainly becaue I'm confused. So if anyone can explain it, feel free.
Sorry my last two posts have been so negative. I have to work on my affect negativity.
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